e.l.f. (acronym stands for Eyes Lips Face) cosmetics is one of fastest growing cosmetics skincare companies in USA. Founded in 2004, e.l.f. quickly grew into a well-known online beauty destination. Within months of its launch, e.l.f. had become a favorite among the makeup gurus in Hollywood drawing attention from icons such as Oprah Winfrey and other Hollywood stars. Subsequently, e.l.f. was also an instant hit and received overwhelmingly positive buzz from the online makeup community on YouTube.

e.l.f. secured its position as a leader in the beauty industry by winning the “Makeup brand of the year” award in 2014 by utilizing the latest research in innovative formulation to constantly challenge the status quo of the beauty industry. Founded by Joseph Shamah and Scott Vincent Borba, e.l.f. was officially launched in New York City. They have developed a passion for quality, pure products out of natural ingredients. Today, e.l.f. is head quartered in Los Angeles, California.

Marshall M. Tebben

Owner & Managing

Marshall was born and raised in Minnesota and received his MBA from University of Minnesota. Currently living in Dhaka, he is a husband and proud father of a set of twin girls. In his free time, he can be found playing Warcraft or learning to speak Bangla.

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Marlanthi Bortzlou

Director of Social Media & Graphics Design

Marianthi has Master’s degree in Strategic Product Design. Marianthi’s creativity & experience in marketing makes for the perfect partnership to team up with elf BD. Born and raised in Greece, her must have beauty item in a blush.

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Zahid Hasan

Lead Web

Zahid Completed BSC in Computer Science and Engineering from the University of RUET. He has 6 years’ experience in Web Development in both frontend and backend. In his free time, he loves to watch Cricket. He also loves to eat.

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Emily Jackson

Email Marketing

Emily has a strong background in marketing from the University of Illinois. Born and raised in Chicago, she would love someday to travel the whole world and meet new people. Her must-have makeup item is a concealer.

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e.l.f. Cosmetics Bangladesh (elfCosmeticsBD) was founded by Marshall M. Tebben. Marshall is an American who lives in Bangladesh with his wife and their twin daughters. He found it very difficult to find high quality health and beauty product for his family. He instead found a rampant problem of dishonest businesses that sell low quality knockoff products (Bangla word: NOKOL) that appear on the outside to be made by a reputable company, but on the inside they are made out of low quality materials that can even be damaging to the skin. To solve this problem that he and so many other Bangladeshis experience, he decided to create an online marketplace in Bangladesh where he could offer a genuine, high quality, American made cosmetics product line as well as other health and beauty products to the Bangladeshi people. The result of this is the launch of elfCosmeticsBD – The ultimate destination of high quality, genuine, American made cosmetics starting at just 199 Taka.

e.l.f. is excited to bring the latest beauty product & trends featuring hundreds of item including unique curated set and collections. e.l.f. is about providing you with the joy of discovering and expressing your unique beauty. We are more than just an e-commerce site, we are establishing a community where beauty enthusiasts can find effective and high quality skincare and makeup products, share their personal experiences, and explore new products from the community.

What sets us apart from other cosmetics companies in Bangladesh is that we are 100% American owned and managed. We strive to provide genuine, high quality products at a good price along with excellent customer service. We stand by our product quality so much that we offer a return policy if you are not satisfied with your product purchase. Too many companies in Bangladesh take their customers for granted and do not give them the respect they deserve, we’re here to earn your long-term business by giving you great products along with great customer service.

Our mission

We make luxurious beauty accessible for all women to play beautifully®. We are here to engage young, diverse makeup enthusiast with the latest luxurious innovations and high quality cosmetics at an extraordinary value.

Our motto

e.l.f. cosmetics believes that everyone is uniquely beautiful. Our motto is simple: we think that when you look good, you feel good, and when you feel good, you do great things! So e.l.f. is here to help you realize your potential at an extraordinary value you just can’t beat! So here`s to looking good. Feeling good, and doing good.